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"VanSant" means VanSant OUlldale & Company, Incorporated and any
predecessor or advel1islnll allencles, and all of their olllcm, directors, employees, attorneys,
accountants, allents, or representatives
"Document. as used herein should be read In the broadest sense ponlble and
Includes every tangible th'nlllrom which mfonnation can be obtained, perceived, reproduc~d or
communicated, either directly or Indirectly or with the aid of a machine or device, Includlnll
without limitation any wrilten, typed, plinted or Ilraphlc mailer; any drawl nil, dlallram or chart;
any photollrllph, slide, movie or Iile; any recordlnll, tape, disc, drum or cassette; any computer
data, punch data or other data compilation, however stored or recorded; and all copies of any of
the forellolnll by whatever means made
Except as otherwise noted, the following topics and document requests refer to
those periods from 198\ to the prescnt when either VanSant or Gray Kirk has served as an
advertlslnll agency on your behalf,
Ul~
\, All media plans or media budllels developed by you or on your behalf
during the time that VanSant or Gray Kirk have served as your advertising agency,
2, All cancellations, revisions. or changes to any media plans developed by
you or on your behalf during the time that VanSant or Gray Kirk have served as your advertising
agency,
3. All advertising schedules developed by you or on your behalf during the
time that VanSant or Gray Kirk have served as your advertising agency,
.2,.
4 All c~ncell~llon~, revl~llln~, ur chanlle~ 10 ~n>, lldvertl~lnll ~chedulol
developed by you or on your behalf durlnlllhlltlmo that VanSant or Oray Kirk havll served as
your adverti~lnll allency
5
Kirk at any time
Any wrluen contracts or llllreementl bel ween you and VanS lint or Oray
6, The terlll~ and cOlldllllln~ of any agreement between you llnd VanSant or
Oray Kirk at any tillie, whether punuantlo written allreement, oral allreement, or indulllY
Itandard.
7 Any cOlIlJllunicatlon~ or correspondence between you and VanSant or Oray
Kirk concernlnllthe development, establishment, approval of, or chanllesto a media plan or
advertlslnll budllel.
8, Any network media lime or other television advertls!nll time nellotiated,
scheduled, ordered, or purchased by YOIJ or on your behalf by VanSant or Gray Kirk.
9, Any documentation Ilene rated In connection with or referring or relating to
the negollatlon, scheduling, ordering, or purchasing of network or other television media time by
you or on your behalf by VanSant or Gray Kirk,
10, Your understandlnll of the nature and extent of your obligation 10 pay
commissions on network media lime or other television advertising time scheduled or purchased
on your behalf by VanSant or Gray Kirk, Includinll, but not limited to, the nature and extent of '
your obligation to pay commissions to VanSant or Gray Kirk even If the advertising in question Is
cancelled or not broadcast,
- 3,-
II. Your under510ndlnllllflhe nalure and exlenl of your obllllallollto make
paymenlslll VanSanlor Gray Kirk for 5eIVlce5 rendered llenerally, Includlnll, but not limited 10,
tho payment of cmnml5510ns on advertlslnll
12 Tho cllncellolllln of any 5cheduled IIdvertl5ements, whether print, radio, or
television, lor which VonSllnl or Gray Kirk 15 or has been the IIdvertlshlll allency.
13 All network medillllrders planned, scheduled, or placed by Van Sant or
Gray Kirk on behalf of you
14, All documentallon ofnelwork media ordm plllnned, scheduled, or placed
by VanSant or Gray Kirk on your behalf.
1 S, All meetings, communicllllons, or correspondence between you and
VanSant or Gray Kirk concerning the development, e5labllshment, approval of, or chanllesto
advertislnll schedule5 Ilenerally os well 05 specific advertising orders,
16. Any adverti51ng5ponsorshlp agreemenls developed or agreed to by you
during any time that VanSant or Gray Kirk has been your advertising agency.
17, Your undentanding of the nature and extent of your obllgallon to pay
commissions to VanSant or Gray Kirk upon their tennination os your advertising agency,
including, but not limited to, your understanding of any obligation by you to pay commissions to
VanSant or Gray Kirk for advertisements run after the expiration of your contractuoltenninatlon
notice period,
18, Any discussions or disputes between you and VanSant or Gray Kirk
regarding the payment of commissions or compensation to VanSant or Gray Kirk or regarding
VanSant or Gray Kirk's enlltlementto any such commissions or compensation,
.4,.
DOCUMEMLL15I
I. All documenls Ihal refer lJr relnle 10 any media plans or media budllela
developed by you or on your behalf durinlllhe lime Ihllt VllnSant or Gray Kirk have served as
your advertlslnllllllency.
2 All documenl8 thnt refer lJr relllte to any cllncellations, revisions, or
chanlles to your media plllns developed uy you or on your behalf durinllthe lime Ihllt VanSant or
Gray Kirk have served ab your advertisinll agency,
3 All documents that refer lJr relate 10 any IIdvertlsing schedules developed
by you or on your behalf durinll the lime that VanSant or Gray Kirk have served as your
advertisinll allency.
4. All documents thaI refer or relale 10 any cancellations, revisions, or
chanlles 10 your advertislnll schedules developed by you or on your behalf durinlllhe time Ihal
VanSant or GrBY Kirk have served os your advertlslngllllency of record,
5, All documents thai refer or relate to any written conlracts or allreements
belween you and VanSanl or GrllY Kirk,
6. All documents Ihat refer or relale 10 the lenus and condlllons of any
Bgreement belween you and VanSant or Gray Kirk, whelher pursuanllo written allreemenl, oral
agreement, or industry standard,
7. All documenls that refer or relate to any communications or
correspondence between you and VAnSant or Gray Kirk conceminllthe establishment or approval
of a media plan or advertising budllet,
8, All documents that refer or relate 10 Any network media timl! or olher
television media time negotiated, scheduled, ordered, or purchased by you or on your behalf by
VanSant or Gray Kirk,
.7, .
9. All documents generated In connecll(lII with or referring or relallng 10 Ihe
n06l01lallon, schodullng, orderlnll, or purchasing of nelwork or olher lelevi~lon media IllIIe by you
or on your behalf by VllnSanl or Gray Kirk
10 All documents Ihal reler or relale 10 your undentandlng of the nalure and
elltenl of your obllgalion 10 pay commissions on nelwork media lime or other lelevlslon lime
scheduled or purclllued on your behalf by VBnSanl or Gray Kirk. Including, bUI nOlllmited 10, Ihe
nature and elllenl of your obllgBllon 10 PIlY cOIllIl1I~sloIIS 10 VanSllnl or Gray Kirk evenlflhe
advertising in question Is cancelled or nol broadcasl
II. All documel\lS Ihall'efer or relate 10 your underslandlng oflhe nature IInd
elllenl of your obllgallonto make paymenls 10 VanSanl or Gray Kirk for services rendered
generally, Including, bUI nOlllmited 10, Ihe paymenl of commissions on advertising,
12 All document~ Ihal reteI' or relale 10 Ihe cancellation of any ~cheduled
advertlsemenl5, whelher prlnl, radio, or lelevision, for which VanSanl or Gray Kirk Is or has been
Ihe advertising agency.
13. All documenls Ihal refer or rei ale 10 all nelwork media orders planned.
scheduled, or placed by Van Sanl or Gray Kirk on behalf of you,
14, All documenls Ihal refer or relale to network media orders planned,
scheduled, or placed by VanSanl or Gray Kirk on your behalf,
15, All documents Ihall'efer or relate to all meetings, communications, or
correspondence between you and VanSant or Gray Kirk concerning the development.
establishment, approval of, or changes to advertising budgets or schedules generally as well as
spedlic advertising orders,
16, All documents that refer or relate to any advertising sponsorship
agreements developed or agreed to by you during the time that VanSant or Gray Kirk has been
your advertising agency of record,
.8,.
GRAY KIRK,VANSANT .
AOVERTISI G, INC.
a Maryland corporation .
The World Trade Center
. 401 E. Pratt street .
Baltimore, Maryland 21202
.
and
.
VANSANT DUGDALE & COMPANY,
INCORPORATED .
a Maryland Corporation
The World Trade Center .
401 E. Pratt Stre.t
Baltimore, Maryland 21202 .
Plaintitt. .
v. .
USF&G CORPORATION
100 Light Street .
Baltimore, Maryland 21202
.
Defendant
.
. . . . . .
IN THE
CIRCUIT COURT
FOR BALTIMORE CITY,
MARYLAND
Civil Acticn NQ,
.
.
.
.
ClOKlIL&nrr
Gray Kirk/VanSant Advertising, Inc., and VanSant Duqdale &
Company, Incorporated, Plaintitt., by their attorney., bring this
Buit to obtain damage. and other reliet against USF&G corporation,
Defendant, and complain and allege as tollowSI
Jurisdiction and Venue
1. This is a civil action brought by the Plaintitts, Gray
Kirk/VanSant Advertising, Inc. ("Gray Kirk") and VanSant Dugdale &
Company, Incorporated ("Vansant"), for compensatory damage. arising
aB a rBllult of the wrongtul actions ot the Defendant, USF&G
II\DAIA\CLIINI\I3\13506\03B\CQOpllln,OOl
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,
corporation (IIUSF&OIl). Thi, action ari... by virtue ot the OOJllJllon
law applioable to breaoh ot oontraot and promissory e.toppel.
2. Thi. Court hlSl jurisdiction ot this action by virtue "t
Md. Ct.. & Jud. Proo. Code Ann. 886-102 and 6-103.
3. Venue ot this aotion i. properly laid in this Court by
virtue ot Md. cts. & Jud. Proo. Code Ann. 86-201.
Th. parti..
4. plaintitts Gray Kirk and Vansant are inoorporated under
the law. ot Maryland and maintain their prinoipal phcn ot
busineas in Baltimore, Maryland. Gray Kirk is the oorporate
.uocessor ot Vansant, having acquired the business ot VanSant in
1991. VanSant and its successor have been continuously engaged in
the business of providing advertising servic.s.
5. Detendant USF&G is incorporated under the laws ot
Maryland and maintains its principal place ot business in Balti-
more, Maryland. USF&G is engaged in the business ot selling
property, oasualty and life insurance and providing non-insurance
tinancial servicea. USF&G'9 gross revenues during 1992 amounted to
$3,660,000,000.
Facts
6. For at least sixty years prior to 1992, Gray Kirk and its
predecessors, including eSPQcially VanSant, served as advertising
agency ot record tor UBr&G. As advertising agency of record, Gray
Kirk and VanSant earned commissions by performing extensive and
continuous advertising services tor Usr&o.
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"
7. Throughout this lengthy period, the parU.. operated
under a Memorandum ot Terms and Conditions ot Employment whioh had
been exeouted in May, 1932 (the "1932 Agnement"). A ClOpy ot the
1932 Agreement is attaohed to this complaint as .xbibit 1.
B. In aocordance with Paragraph 3(1) ot the 1932 Agreement,
USF&G agreed that, it it cancelled part or allot an auth~rized
advertising sohedule after the creative work had been pertormed by
Vansant, VanSant would remain entitled to the payment of its
pro tits and commissions. Paragraph 3 (a) established VanSant's rate
ot commission on media purchased as 15' of the cost thereOf, and
VanSant continuously received its 15' commission through the
decades f.ollowing the execution of the 1932 Agreement for develop-
ing and scheduling advertisements for USF&G.
9. In 19B1, market research conducted by VanSant and USF&G
showed that USF&G had very little brand awareness among consumers
of insurance services. To improve its brand identity and to assist
its agents, USF&G determined to increase its name recognition by
embarking on a long-range advertising and public relations strategy
centered upon sponsorShip of, and advertising on, major sporting
events I!luch as golf, college football, professional tootball,
tennis and horse r.acing.
VanSant actively assisted USF&G in
developing and implementing its strategy. In large part through
VanSant's efforts, USF&G obtained sponsorship of the USF&G Sugar
Bowl. VanSant also negotiated the broadcast on national network
television of USF&G's golting tournament, the USF6<G Classic.
Further, USF&G secured the status of exclusive insurance advertiser
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3
on various sporting eventa broadcastad by the ABC and NBC televi-
lion networks.
As a result, USF&G suoceeded in its errort to
improve its name recoqnition, and secured benetits as a result
thereot.
10. In April, 1989, VanSant and USF&G representaUves made an
extenlive presentation to USF&G t S board of direotors and management
conoerning the development and extent of USF&G's sport$ sponsorship
strategy. USF&G's board and management oontirmed the strategy and
direoted its continuation.
Thereatter, VanSant oontinued ita
efforts to implement USF&G's sports sponsorship strategy.
11. By late Summer of 1990, USF&G and VanSant had established
an advertising schedule tor televised aporta tor the year 1991.
USF&G authorized total media spending in 1991 of $13,100,000 with
respect to sports network television adve~tising.
VanSant
completed all of ite duties with respect to the 1991 advertising
schedule and was entitled to full commissions under the terms of
the 1932 Agreement. Those commissions amounted to $1,965,000.
12. In late 1990, USF&G Vice president Minor Carter. requested
that VanSant assist USF&G in securing relief from the television
networks and from other producers of sports programs for its 1991
advertising commitments. Mr. Carter explained to VanSant Chairman
Kenneth Mayhorne that, because of USF&G's recent tinanoial
reverses, USF&G Chairman Norman Blake sought agreement from the
television networks and other producers to reduce USF&G' s advertis-
ing commitment by one half, and from VanSant to torego its right to
1'\DATAICLIINT\I3\13506\038\Caopllln.00l
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4
oOl1lllli..ion. on any r.ductions obtained trolll the network. and
produoere .
13. In order to seoure VanBant'. agreement to reduoe it.
oOlllDlis.ions and to as.ist UBF&G in obtaining rwque.ted reliet, as
atoresaid, Mr. Carter represented to Mr. Mayhorne that there would
be no further reductions in USF&G's 1991 advertising commitment.,
and that VanSant would receive its full 15' oommi..ion on USF&G'.
remaining 1991 advertising commitments, as well aa cOlnmissions
totalling $494,200 on future telecaats of tho USF&G Bugar. Bowl.
Mr. Mayhorne agreed to assist Mr. Carter in seeking relief from the
television networks and other producers of sports programs.
14. In December/ 1990, Mr. Mayhorne and Sheldon Taule of
VanBant and Mt'. Carter and Kenneth Hatter of USF&G had repeated
discussions with representatives of the television networks and
other producers of sports programs in an effort to secure signifi-
oant relief from USF&G's 1991 advertising commitments while, at the
same time, retaining USF&G's sponsorship rights to the prestigious
UBF&G sugar Bowl and the USF&G Classic events/ as well as USF&G's
exclusivity rights, all of whioh might be dependent on maintaining
large network spending levels. During the course of these discus-
sions, USF&G reiterated to the television networks its undertaking
not to seek further reductions ot its 1991 advertising commitments.
Through their joint efforts, USF&G and VanSant obtained reductions
in advertising costs of $6,900,000, thereby reduoing USF&G's media
advertising commitment from $13/100,000 to $6/200/000.
IIIOATAICLIINTI13\'1506\0IS\Compllln,OO'
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5
1~. VanSant agreed to relieve UBF&a of it. obligation to pay
to it media cOllUlliseions of $1,03~,000 with re.pect to the $6,900,000 in
relief obtained by USF&G, eve., though VanSant had fully earned tho..
oOll\llliBsions under the terms of the 1932 Agreement, if UBF&G fully
pertormed its promise to pay full media cOllUlli..ione on the nmaining
$6,200,000 in 1991 advertising commitments, ae well as its promise to
pay cOllUllissions amounting to $494,200 on future Sugar Bowl telecasts.
16. VanSant's loss of $1,035,000 in projected 1991 commissions
had a tremendous impact on the agency. USF&G was the agency's large.t
account, and the loss of approximately one half of the revllnues
attributable to that account forced the agency to layoff approximately
25\ of its staff and to pursue merger opportunities. By summer, 1991,
VanSant was sold and there were further reductions in jobs.
17. In May, 1991, USF&G announced that Mr. Carter was leaving its
employ, and that senior vice President Richard J. Potter would assume
responsibility for advertising and promotion.
Thereafter, USF&G
reneged on Mr. Carter's agreement that USF&G's advertising commitments
would not be further reduced, and that VanSant would receive full
commissions on USF&G's remBining advertising commitments.
18. In the Summer of 1991, USF&G violated VanSant's agency of
record status by employing another agency, Dewitt Media, to sell off a
significant portion of USF&G's remaining media commitments for 1991 and
Sugar Bowl commitments in future years. VanSant protested to USF&G
that its intended actions were in violation of its agreement with the
agency, but to no avail.
II\DATA\CLIENT\ 13\13506\031l\C"""II'n.00l
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6
.
19. Thereatter, USF&O, with the alliltanoe of DeWitt Media,
further reduced its 1991 advertising oommitments and reduoed itl
level ot advertising spending on tuture Sugar Bowl games. USF&G
also reneged on its agreement to pay VanSant commissione amounting
to $41~/403 on those further reductions. USF&G failed, therefore,
to satisty the conditions ot its original commitment to VanSant and
remains 1 bble tor total commissions owed to VanSant under the 1932
Agreement, which commissions amount to $1/450/403.
~UNT I
(Breach ot contract)
20. Plaintitts incorporate by reterence the allegations ot
Paragraphs 1-19 ot this complaint as it said Paragraphs were set
forth tully herein.
21. Defendant has breaohed its oontraotual undertakings with
Plaintitts, inclUding its obligations under the 1932 Agreement, by
tailing to pay Plaintitfs commissions earned by them with respect
to the 1991 advertising schedule and with respect to Suqar Bowl
advertising commitments oxtending through 1996. As a direot result
of the aforementioned breaches by Defendant, Plaintitfs have
sutfered substantial monetary loss and damage, inClUding, without
limitation, loss ot commissions, loss ot goodwill and lost profits.
Said monetary loss and damage amounts to at least $1,450,403.
COUNT II
(Breach ot contract)
22. Plaintifts incorporate by reference the allegations ot
Paragraph 1-19 ot this Complaint as it said Paragraphs were set
torth fully herein.
1,\OATAICLIINT\'3\'1506\038ICoopllln,OO'
09120191 '4,01)
7
:13. Oetlndant hu breached it. undertakinq., mad. in late
1990 and thereatter, not to seek turther reduction. ot ita
ad',..rtiainljJ cOllllllitments, to pay Plaintifts their full commhaion.
on its remaining 1991 advertising commitmenta, and to pay Plain-
titre their full commiuions on future Sugar Bowl telecuts thrCluqh
1996.
Aa a direct result of the atorementioned breaohe. by
Detendant, plaintiff 0 have suffered substantial monetary loss and
damage inoluding, without limitation, loss of commissions, 10.. of
qoodwill and lost protits. Said monetary loss and damage amounts
to at least $415,403.
eOI/NT II I
(Promissory Estoppel)
24. Plaintitfs incorporate by reference the allegations at
Paragraphs 1-19 of this complaint as it said Paragraphs we;ce set
forth fully herein.
25. Plaintitts rltasonal:lly relied to thei.r detriment, aa
Defendant intended they should, on Defendant's representations that
there would be no further reduction ot Defendant's 1991 advertising
commitments, that Plaintiffs would receive full commissions on all
remaining 1991 advertising commitments, and that Plaintiffs would
receive full commissions on all Sugar Bowl telecasto through 1996.
In reliance on said representations, Plaintiffs, among other
things, expended significant efforts in order to seek relief tor
USF&G from its tull 1991 advertising cOJlllllitments. Injustice oan
only be avoided, therefore, through the enforcement ot Defendant's
represent.ations to pay the said commissions to Plaintiffs. The
II \DATA\CL IINT\ 1 3\ m06\03S\C...,lll n,OO'
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8
co~issions which Detendant repre.ent.d it would pay, but tailed to
pay, amount to $416,403.
WHEREFORE, Plaintiffs pray that this Court enter a jUdgment
against Defendantl
A. Awarding to Plaintiffs compensatory damages under Count
I of their complaint of not leu than One Million Four Hundred
Fifty Thousand Four Hundred and Three Dollars ($1,460,403) plue
interest and costs, or
B. In the alternative, awarding to Plaintiffs compensatory
damage. under Count II ot their complaint of not le.e than Four
Hundred Fifteen Thousand Four Hundred and Three Dollars ($415,403)
plus interest and costs, or
C. In the alternative, enforcing Defendant's promise, as set
forth in Count III of Plaintiffs' complaint, to pay Four Hundred
Fifteen Thousand Four Hundred and Three Dollars ($4115,403) to
Plaintiffs, and awarding interest and costs to Plaintiffs, and
D. Granting such further relief as this Court may deem
proper.
Datedl September~, 1993
~~-t-
Peter H. Gunst
Hazel & Thomas, P.c.
120 E. Baltimore street
suite 2100
Baltimore, Maryland 21202
(410) 783-31500
Attorneys tor Plaintitfs
II IDATA\r.L I INTI IS\ 1 n06\0:l8\C~I.I".OO1
09l2019J 14100
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pIlJ II dea1lDc dlJ'....
.) '0.. ..lI4lo brodIanlq .. ''''1' th. rop1l.. rllto. of tbol. na-
tl.. OIl' oha1ll1 1IlIlob allow u 1. .-1..1oa. OIl c;t:b..1 MIl _
.U tal... WI" in "'Mflut1D& .. bill '0 .11_ III 11" . till
,",II ...... to thl ..._ U....
.. t) Por 1.pa". nah.... ... wortr. placrtOl"''''', IlIIII"lnllll. . It.'>> ....
tJpIlt tJpIlettlDC, .--.... ..Vi.... prlDllt..ac. llth.....,..,. ...
.... 1II1...UAIlICIIII .1_to .,..t.a& lIlto thl ...'llll ot ...
tIIort.... ........hlDC .l.bIcal.. ... 'rill to allow UI U" . ill.
croll ~I' to tho Ill""l....
I) Por tblt 'lII'lUq .. .....U.... WIIrk OIl ~t.... ,'WOII'. OIJ'CNlI....
101"1I 1.iltWI. wi...... dJ.lpla)' IIIlIl 0..... ..Will wt&1oh .., 110' be
cl...04 tllrwch u. lar printlJlc cr lltbop'."""C M4 lor _lob -
.....lY. 110 00.1..101 .. .... . .....ublo Ghlrp 1IlI1ab 11 .n ap.
in UnaoI. 111 the Illnntdq .....111.
b) Pol' un IIId e.'1I ohar... in 1.4lDc OQ' p1.t.. lad otIM.. ....
t...llll to publlo.Uou. ttll' OWIt. bQ\l.. d\lt)' OIl laob _t..ll1.
IlIId 101' "1'11'-. WI oberl. .nul oon_
i) .. allcnr our OUOIItiI tbe ._ IUb dllowal II .... .UORd a. '"
tho pub1i1b.... INt40... p~ ...... IIIIl brlldoutlD& o~..t...
prCl't'ld" .q that .uob 41100W1t1 .... '1II'D1I4 bt tU oUmt.
0
3) Should the oUan be ..."..t......... ", _ pabU..,. by I'.UOIl ot
ad udlll! thl t"'lIl .,... anhCll'h04 in bll .ohHull with ut. ...
ob..C' tb. dlttll'lI111 btL... tlw ..." bUltd IIDd thl lllGrey"
oll'Cl rato ob.&I'I14 bt thl pobllu.. OIl aMOllllt ot tbe GO......
. with thl publllb.. Ilcrt hllri..Da bee tIlllUl...
k) Should ell_ IllGH4 IpIN o.tI'lOt.o5 101' IIIll ~l'IbJ '1I'Il , 1_
..," ... l'It\md the dlttll'lDo. HtnOll ..at. IIII'D" .It bUlecI.
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vllN allNT, OUQI:lIlLa III CO"NIII, INC
cou., _ouo.. 'UI'DI"', '0'''''0.', MI
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1) ISlaoIl14 .U. ",11101 pari or aU ot - _.url... 114.....loll11
.....~ ItMr tbo .reatLY. work oall04 t. tIl.... baa __
....1.... '" tb. ace." tho ...., .hall '" _lfll. to ...
,....". tw 1" work up to thl ..own of 'lIhaWYw II'GItI, ..
o-,.dOll lt WOlI14 ban r.IU.. hM 'hi uhMal. IlO\ be.-
....U...
II) ,. v.",UlDc fJs tbo oU_'. bU.u' (0\_ t~ to qd taw
oU.." lIIlllD ottlO1) WI obar.. lIIII' -' 0'" pll&8 tto pII' ..,
per... IIIrYl.. I' tbI.. ..at.. 1. a..lllbl. ~ to _..1ft
.U.....
. . 1I.,ho4I at BUlLae
Our _hocll ot bU11llc CWOI'lI to tllt blcbt., 'PllI'ond .tud.... req\llrl4
'" tbe .....l.. M.adaUOIl at M"rlll-lIlc ",...l... ot ,."hb WI ....
_berl.
.
.) ~l bUll 'Ilbj'" to 411_t U't ......... fJs tt.. to 11n the
Ill.. -.p1.e oppertuDltJ to tiki 04nDta", vt thl ONb 41..
o_to . . n.....1U7 ...qulr__ 1Il 111 .WJ14 .....", ope...Uoa.
b) ~ 41'" .... o1.ell'lJ lII4lOll'M4 OIl an bUll .4 .n b. oblWYI4
III ....... to all&tllo u to cG:llt'ora to the ..equlr-'. ot till YIri-
GIl. pIlllU.1dq p'IlUP' on_tl... u18 ....op.ltlll1l IlD4 0...4111.
u) .&.11 ....01'.. in 011I' ottlo. portllD1A& to . allent'. bulln.l.. 11'1
..""MiI to hi. lntpedlllll It .., tt...
4) WI ........,. tb. rlpt to 0.....1 all t.l'l'UlpllllIItl. lIhau14 . .11_
4etlMllt LA tbe ".......e ot ID)' p&~ 'Ilbe c1u., 01' 'IIIwIuIftr, ill
llIII' jlldplll'. . ,Ualo' 11 noea Mltt.. to tI1J'ilhlr oro41t.
Va .... """.'" CleI'lUl', 11IlI.
By O~~~It~ f~ to Jt
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ell..... jpp'lWal ... qp!)ll:"-'
t_ .... ''''''OI'la'' to 11I'__ wltll OUI' edYIr1Illlq ill '0001'_" .s._ tbl.
.....__ b.SS-'ow '"'Q\~. '1 I () J:k. I I t:f Q '2. .
... of cu..--'i S Jl ~ 9 ~ ,
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1l11t1al oOlltaot with 1Il'. Fltlpailrlak and. d.parillUllrll head !
to g.t d.tal1. 01' a'li~nt.
2. Oop)' ohid' and 001')' .riter IIlIt rlad IUId digllil put &Jul
IIUrnnt l1te...ture Ulld, &lid otten the oontraDt HIIlt.
1.
I. Outil1fl 0 l' OQpy id... IIId la~ut plall b)' oopy ohler IIld oop),
writer.
.. Writil1fl ot oopy by oop)' wrltlr.
Il. Gk.tohillll tt. l.yout b)' the "hu.lher.
6. GIOOU OOlltaOt, IUbldttl.l1fl oop)' Ilnd lllyout for approY1l1 b)'
1Il'. FlhpatrlDk and till departlDllrll head. IIaterlal 11ft; tor
.pproval.
". Third oontaot. to glt fll1al O. It. and rde"l fro. d,pllrt.Dt
head.
1I0!1!! aD ooo&l1on it '11I.11 bot IWO....ry to I'Iwrite or ..br1ally
I'Irlu oop)' and lll:rout, oaUb,; tor I'lpet1t1oD ot oOlltaOtl for
IUla1tt1l1f: ILII4 tor apprIT.l.
B. I'urohal1ng ot .rt &JIll Incrarlllill.
S. Sup"T:I.IioD of OOIllpOl1tiOD. proot r...ding, .nd oalting ot
ellotrot)'pe. .
10. 1le11v.r)' ot aleotrot)'pll to 1Il'. WoQuS,l'I.
A. ,,!- /).(,1'" ,~/ ,,-;:.,.1,
A tlat tee 01' 150 per tol~to ~~er '~~l orellt1vI work .'.
oop)' IUd layout. ," I I ...t "')
t:,' / I'" -
Art. enuarlDg.. Oo.pOdt1OD IIIId ellotrotype. to bl pur.
oha.ed by UI tor 70U ad I'IbUlld, regulll' aceno)' proflt
(11ll') to oanr procluotioD'dlpa.rtM1rll lupervblon.
10'l'B1 lIr. Fihpatriok ..tL.t.. trOll 20 to 26 Dew folder. to be
wrltten aaoh year. TII.1I..&na a 1'.. tor oreath, work ot
approzilattly tl.OOO to tr,2&O per )"Iar. f
'If. ai'll ooDfldlDt that tb1l 11 le.. tban the total loadi~
IICIa' oarr1ed in print,n' prioll to )'aI tor oreath, work.
JIUIII 2;, 111212
VAN SANT, DUGDAI.E Be CORNER. INC,
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